Future-facing & Sustainable


Connecting brands and ideas

Our True Passion

Synergy Business Events has been a trusted partner in local and international events and exhibitions since 2011. Our extensive experience with a highly-skilled team extends across some of the biggest exhibitions and events in Africa, including Govtech (2019), The Lilizela Tourism Awards (2019), Comrades Marathon Expo (2020) and more.

Our commitment and continuous growth has managed to establish Synergy Business Events in the MICE (Meetings, Incentives, Conferences and Exhibitions) Industry. As such, we currently manage the two biggest meetings and tourism exhibitions in Africa- Meetings Africa and Africa’s Travel Indaba.

Our Competitive Advantage

In a commercial world where targeted audiences demand a differentiated experience, Synergy Business Events understands the need to deliver a return on our clients’ investments off the back of events that change the way those audiences experience our clients.

We also aim to ease the burden on our clients to create those experiences by seamlessly integrating turnkey exhibitions and events.

Our innovative approach to exhibitor services and driving sales is backed up by stringent financial management and reporting to deliver a 360-degree approach towards client satisfaction. We are devoted to eco-friendly practices to maximise our clients’ business objectives, rather than their environmental impact.

In addition, we strive to achieve economic inclusivity and empowerment through the development of small and medium enterprises.

Meet our executive team

At the Helm of Synergy Business Events

Justin Hawes


Justin has had a diverse and interesting career starting as a vacation student with an auditing firm. It was at Arthur Anderson & Co. that he joined them as a full time Articled Clerk where he worked on a number of companies listed on the Johannesburg Stock Exchange.

He then joined Destag Gmbh which is owned by Anglo American as a Financial Consultant where he devised and implemented a stock management model for the granite blocks and slabs in the USA, Switzerland, Italy, Croatia, France and Germany.

In 1995, Justin joined Megapro Marketing as the Financial Manager and followed onto to First Focus Management as Consultant and Director.

In the February of 1996, Justin started Scan Display Solutions where he is responsible for the overall business management including personnel, sales and marketing of the exhibition infrastructure which Scan Display is renowned for. Scan Display has over 150 staff country wide with offices in Johannesburg, Cape Town, Durban and Port Elizabeth.

Tiisetso Tau

Managing Director

Tiisetso Tau is the founder of Tau Management Consulting, a 100% black owned strategic advisory company. Tau Management Consulting was formed with the sole purpose of creating a leadership in Management and Sales consultancy. One of Tau Management Consulting’s milestone projects included the development of the Suzuki Dealer Management System, upon the return of Suzuki into the South African Economy.

Tau is one of the founding members of Scan on show, which was founded in 2010. Through Tau Management Consulting, Mr. Tau approached the current Director and 20% shareholder of SCAN Display in an effort to start a majority back owned MICE SMME which would compete in the exhibitions sector.

In 2015 Scan on Show rebranded as what we know now as Synergy Business Events. As the majority shareholder of Synergy Business Events, Tiisetso Tau occupied the position of Managing Director.

Recently in the 2016 financial year, Tau Management Consulting acquired the majority shareholding within Synergy Business Events, which would ensure that Synergy Business Events became a black managed entity in the MICE Sector.

Tiisetso Tau is passionate about enterprise development and ensuring that the MICE industry becomes a shared and inclusive sector.

Martina Komane


Scan Display recently announced the appointment of Martina Komane as director. Martina has also been appointed chairperson of the Scan Display BEE Trust, which was established in 2005 to empower previously disadvantaged staff members.

Martina was employed by Scan straight out of school in 2002. She has worked hard to build her career at the company, working her way through many divisions and learning everything there is to know about each aspect of the business.

Currently working in the sales and services teams at Scan Display, Martina believes her growth into these people-centric roles will be of great assistance with her new responsibilities as director. “It’s important that I know how to deal with people,” she says. “I know how to communicate and understand colleagues and clients, as well as deliver on what is promised.”
Martina believes that her passion and resourcefulness will go a far way in her new role at Scan Display. “Nothing is ever a problem for me, and I’m always willing to help. I refuse to give into complaining and would rather search for a solution for all of the problems I encounter.”

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